Mailboxes are going green

 

It must have caught your eye, new legislation will go into effect in Amsterdam from the first of January 2018. From that moment on leaflets and flyers can only be delivered to you if you have a YES sticker on your mailbox or if they are addressed to you. Currently, people are used to receiving offers and promotions via advertising brochures or flyers from local stores.

 

That’s why this is a new beginning, the future, one where an opt-in model is used for folder advertising. Once the municipality implements this model it will halve the reach of unaddressed letterbox advertising in Amsterdam…

 

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