BMW financial services had a problem with the failure of an order module for dealers to be able to order new cars. The briefing indicated that with a simple ‘act of kindness’ the pain had to be softened a bit.

APPROACH

We came up with a mailing, sent it to the 800 people involved with a few ‘Happy Socks’, with the apologies for the inconvenience and the quality we are used to from BMW. We also took care of the purchase of the Happy Socks, together with a supplier we developed a BMW-worthy export box. The socks were then delivered to the relevant BMW staff.

RESULTS

  • From briefing to smile in just 3 weeks
  • A happy customer
  • Collaborative marketing services