Aldi introduces the ‘Aldi Transparency Code’ (ATC). With this code, the retailer offers insight and transparency about the origin of the fresh meat.
A large part of the fresh meat products currently in store are now equipped with an ATC. The information can be accessed by scanning the code via a QR scan on the smartphone or by entering the Aldi transparency.aldi.nl platform. The supplier, place of origin and place of processing of the scanned product are immediately visible on the ATC platform. It also becomes clear which part of the animal is processed in the meat.