MCDONALD’S OFFER ACCESS TO NUTRITION FACTS WITH QR CODE PACKAGING

MCDONALD’S OFFER ACCESS TO NUTRITION FACTS WITH QR CODE PACKAGING thierry Thu 24/01/2013 – 11:30 Retail Innovations McDonald’s is launching a new global packaging design that incorporates QR codes to give consumers nutritional information about their food. It is the latest brand to promote informed decisions about health, as Coca-Cola made headlines last week for […]

CRATE & BARREL SHARES SHOPPABLE STORIES IN ITS NEW CATALOGUE

CRATE & BARREL SHARES SHOPPABLE STORIES IN ITS NEW CATALOGUE thierry Mon 21/01/2013 – 13:26 Sales activation With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems […]

Mattel And Walmart QR Code Virtual Toy Store

Mattel And Walmart QR Code Virtual Toy Store thierry Tue 06/11/2012 – 13:51 Sales activation Yesterday Mattel and Walmart Canada launched a QR Code virtual toy store in Toronto’s downtown walkway near where Brookfield Place connects with Union Station. (Author : 2d-code) The virtual toy store, created by Brandfire Marketing Group in conjunction with IMA […]

There Are iPads, iPods And Macs All Over Aeropostale’s Cool New Prototype Store

There Are iPads, iPods And Macs All Over Aeropostale’s Cool New Prototype Store thierry Tue 23/10/2012 – 13:15 Shopper Experience (Author : Kim Bhasin) Aeropostale recently unveiled its brand new prototype store that’s supposed to propel the brand into the future. The teen retailer’s goal is to spark an “emotional connection” with consumers, reports Sharon […]

IKEA RELEASES MUSIC VIDEO ADS

IKEA RELEASES MUSIC VIDEO ADS thierry Mon 22/10/2012 – 15:23 Sales activation IKEA has launched a new brand strategy for the UK and Ireland that aims to demonstrate the company’s knowledge and understanding of the challenges people face every day in their homes and provide practical ideas, solutions, and inspiration. The new spots for the […]

Tesco launches online shopping in Slovakia

Tesco launches online shopping in Slovakia thierry Tue 09/10/2012 – 14:01 Retailer News Tesco has launched online shopping in Slovakia, enabling customers in Bratislava and surrounding towns to order online for home delivery. Shoppers can choose from almost 20,000 lines of fresh and frozen food, other groceries and non-food items such as toys, newspapers and […]

IKEA in China, “our home is your home”

IKEA in China, “our home is your home” thierry Fri 27/07/2012 – 13:26 Retailer News “IKEA is our home” Go to IKEA, I was socked by all kinds of sleeping postures on each bed and each sofa, deeply deeply shocked! 0 to 80 years old, are all so indulged in sleeping! Beds without someone sleeping […]

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